There are lots of young brands spreading everywhere offering healthier and richer beverages based on fresh fruits combinations or original alternative receipts. I have become fond of a couple of them lately:
Unlike generally available brands (Coke, Fanta, Schweppes, Pepsi, etc.), these new brands availability is scarce. You can't find them easily in the stores. Worse, you don't know either in which bars, restaurants or pop-up stores you will be able to drink your next bit of paradise. As a consumer which wants to become a fan, there is nothing more frustrating than such a feeling. At the end of the day, after trying to find unsuccessfully the solution to such frustration, and while the thirst levels rise up, one ends up sitting down in the terrasse of a competitor brand instead. Shame on me: while on vacation in Grenoble last week, I ended up at Haagen Dasz after 15 minutes of unsuccessful research of the Tamarindo Smoothie I was really dreaming about.
The situation described above is a direct opportunity loss for a brand. A consumer willing and ready to consume from a particular brand ends up consuming a different one just because there is no way for the consumer to know where to get the intended relief.
In general, this new alternative brands face several problems which do not make things simple for them. Here are a couple of those road blocks:
Kitewalk is a company who can highly help all these companies in getting them connected with their ultimate consumers even when there is no economical transaction happening directly between them. Thanks to Kitewalk geo-intelligent services, it would be straight forward for any of these companies to provide ultimate consumers with one-click relief solutions connecting those thirsty consumers with their closest relief point, wherever they are.
As such, next time I would be wandering around in Grenoble imagining myself drinking a lovely Tamarindo, I would simply need to click on an app icon and such app icon could drive me directly to the closest relief point from where I stand.
Kitewalk massive scalability is the greatest guarantee of safe expansions: as brand popularity grows, so does the number of relief points, spreading out to many cities, regions, countries... Thanks to Kitewalk scalability, the solution will continue to work fast and reliably, no matter the thousands or millions of relief points we all consumer fans will have at disposal.
Creating a mobile app to connect brand fans with the brand ubiquously (i.e., making the brand become omnipresent) is a extremely small investment to make even for a small to medium entreprise when compared to the benefits it brings. Such an app could bring up at least the following major goals:
Indeed, by running through the screens below, Jane will immediately visualize how the brand will be helping her to communicate with the ultimate consumers and bringing them to her boutique. She will not feel alone anymore, quite the reverse: she will see her boutique listed and visible around her geographical area, and she will visualize herself with increased chances to become the next point of thirst relief for future random visitors.
- Hempfy, a cannabis based tonic drink made in Switzerland (for those thinking the worse, this is just a natural herb infusion ;-)
- Tamarindo Smoothies, a French based brand delivering a collection of tasty fruits combinations which make up for the best summertime refreshing moments
Unlike generally available brands (Coke, Fanta, Schweppes, Pepsi, etc.), these new brands availability is scarce. You can't find them easily in the stores. Worse, you don't know either in which bars, restaurants or pop-up stores you will be able to drink your next bit of paradise. As a consumer which wants to become a fan, there is nothing more frustrating than such a feeling. At the end of the day, after trying to find unsuccessfully the solution to such frustration, and while the thirst levels rise up, one ends up sitting down in the terrasse of a competitor brand instead. Shame on me: while on vacation in Grenoble last week, I ended up at Haagen Dasz after 15 minutes of unsuccessful research of the Tamarindo Smoothie I was really dreaming about.
The situation described above is a direct opportunity loss for a brand. A consumer willing and ready to consume from a particular brand ends up consuming a different one just because there is no way for the consumer to know where to get the intended relief.
In general, this new alternative brands face several problems which do not make things simple for them. Here are a couple of those road blocks:
- Many of them can't sell to their ultimate consumers, as such they need to concentrate efforts and resources to communicate to their own customers (restaurants, bars, stores)
- Their size is small to medium, as such they can't cover all fronts efficiently at all times
Kitewalk is a company who can highly help all these companies in getting them connected with their ultimate consumers even when there is no economical transaction happening directly between them. Thanks to Kitewalk geo-intelligent services, it would be straight forward for any of these companies to provide ultimate consumers with one-click relief solutions connecting those thirsty consumers with their closest relief point, wherever they are.
As such, next time I would be wandering around in Grenoble imagining myself drinking a lovely Tamarindo, I would simply need to click on an app icon and such app icon could drive me directly to the closest relief point from where I stand.
Kitewalk massive scalability is the greatest guarantee of safe expansions: as brand popularity grows, so does the number of relief points, spreading out to many cities, regions, countries... Thanks to Kitewalk scalability, the solution will continue to work fast and reliably, no matter the thousands or millions of relief points we all consumer fans will have at disposal.
Creating a mobile app to connect brand fans with the brand ubiquously (i.e., making the brand become omnipresent) is a extremely small investment to make even for a small to medium entreprise when compared to the benefits it brings. Such an app could bring up at least the following major goals:
- it would help to convey the brand style (icons, colors, images) in a personalized way
- it would provide one-click the shortest path to an immediate relief (I want it now and I want it anywhere)
- it would efficiently communicate on special brand awareness events, short-time pop-up stores, etc.
- it could reward fans with special deals with the potential to guide them more often towards their closest relief points
- it could engage new fans through fun actions (treasure hunts, Facebook shares, check-in shares)
- in the eventual case the brand has the right to sell directly to their ultimate consumers, the app could leverage the brand online store as well
- it could leverage the existing website and engage virality
- it could help push notifications to fans in a geographically aware way (say a new brand awareness event is to take place around Montpellier next October 15th, which fans are to be notified?)
- it would help the company to understand where their ultimate consumers community is growing and extract from such knowledge the appropriate business development actions
Indeed, by running through the screens below, Jane will immediately visualize how the brand will be helping her to communicate with the ultimate consumers and bringing them to her boutique. She will not feel alone anymore, quite the reverse: she will see her boutique listed and visible around her geographical area, and she will visualize herself with increased chances to become the next point of thirst relief for future random visitors.
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